Our task was to inspire Kenyans to view breakfast as the most important meal of the day and as an essential part of having the fuel needed to achieve their dreams. To do this, we got Kenyan icon and Olympic champion David Rudisha to invite all Kenyans to join him for a good breakfast every day. The campaign was centered around Rudisha challenging Kenyans to join him for a good breakfast daily. As part of the campaign, we created a web film that aimed to inspire and motivate Kenyans by revealing some of the secrets to Rudisha’s success and showing how important it is to start each day with a good breakfast.