“Go Africa!” is a visual tribute to the energy and diversity of the continent, set in a Puma Energy forecourt in Lusaka. The ad captures a single, dreamlike moment frozen in time, with a forecourt attendant guiding viewers through suspended scenes rich in African culture. Production design played a central role, blending wardrobe and props sourced from across Africa to create layered, culturally authentic vignettes. Every element — from set design to hidden Easter eggs — was crafted to tell a story. The result is a striking, cinematic expression of Africa’s spirit and momentum — powered by Puma Energy.